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Meet Our Family

Big Valley Auto Auction

Meet Our
Family

When you're here, you're family.

Since 2008, the Watson family has built more than an auction house — they've built a community where every dealer, buyer, and seller is treated like one of their own. Get to know the people behind the block.

Family-Owned Since 2008
Rio Grande Valley
Louisiana Roots
Dealer-First Culture
18+
Years in Business
1
Family, One Team
100s
Dealers Served Weekly
RGV
Proudly Serving the Valley
The Big Valley Auto Auction team
2008
Founded

Our Story

A Family Business
Built on Trust


“When You’re Here,
You’re Family.”

We can’t choose our family, but we can choose who we treat as family. Since 2008, Big Valley Auto Auction has chosen customers over everything. From Louisiana, where the Watson family originated, to our home in the Rio Grande Valley, there is room for all auto dealers — and all are welcome.

Whether you’re a buyer, a seller, experienced or a first-timer, you’ll find a team that knows your name, remembers your inventory, and goes out of their way to make every auction day feel less like business and more like a reunion.


Rooted in Louisiana, grown in the Valley. The Watson family brought their values from the Gulf Coast south to the Rio Grande Valley, where Big Valley has been a trusted partner to dealers throughout South Texas since 2008.

The Team

Meet the Big Valley Crew


Every auction runs on people. Our team brings decades of combined experience in auto sales, title work, transportation, and reconditioning — and they show up for you every single week.

Leadership


Lisa Franz, General Manager
Mere Rangel, Assistant General Manager
Blanca Arias, Assistant General Manager of Finance & Administration
Richard Hearn, Remarketing & Mechanic Manager
Emily Treviño, Human Resources Manager
Wyatt Blood, Outside Operations General Manager
Irma De La Cerda, Front Office Manager
Aron Simmons, Lot Manager
Luis Banda, Transportation Manager
Roselee Dominguez, Recon Manager

Front Office


Mandy Tafolla, Front Office Dept.
Cassi Amaya, Front Office Dept.
Procopio “Coco” Cardenas, Front Office Dept.
Liseth Perez, Front Office Dept.
Ronaldo Gonzalez, Front Office Dept.

Sales


Omar Cardoza, Sales Dept.
Pete Saenz, Sales Dept.
Bobbie Buckley, Sales Dept.
Maritza Salinas, Sales Dept.

Marketing


Rayna Villarreal, Marketing Dept.
Michael Rodriguez, Marketing Dept.

Accounting


Rosy Vega, Accounting Dept.

Collections


Sylvia De La Garza, Collections Dept.
Audrey Torres, Collections Dept.

Titles


Belinda Rubio, Titles Dept.
Lidia Hernandez, Titles Dept.
Sara Flores, Title Dept.
Keylen Briones, Titles Dept.

Mechanics


Isaias “Izzy” Cardoza, Mechanic
Ryan Hearn, Mechanic
Leo Martinez, Mechanic
Josh Guzman, Mechanic
Devontae Hamilton, Mechanic
Eddie Hernandez, Mechanic
Rafael Santoyo, Mechanic
Mario Perez, Mechanic
Noe Alegria, Mechanic
Francisco Cavazos, Mechanic

Condition Reports


Stephanie Esparza, CR Dept.
Leo Botello, CR Dept.
Alejandro Briones, CR Dept.

Fleet


Emily Rangel, Fleet Dept.
Brenda Orozco, Fleet Dept.

Recon


Martin Lugo, Recon Dept.
Rey Garcia, Recon Dept.
Miguel Paita, Recon Dept.
Roberto Guevara, Recon Dept.
Trae Martinez, Recon Dept.

Remarketing


Sammy-Jo Torres, Remarketing Dept.
Christopher Ellis, Remarketing Dept.

Lot


Ruben Torres, Lot Dept.
Elizabeth Sheldon, Lot Dept.
Gio Duran, Lot Dept.
Myra Tijerina, Lot Dept.
Jeanna Gonzalez, Lot Dept.

Transportation


Iris Puente, Transportation Dept.
Dennis Weidner, Transportation Dept.
Eric Castillo, Transportation Dept.
George Torres, Transportation Dept.
Yesenia Lara, Transportation Dept.
Austin Garcia, Transportation Dept.
Jose Carranza, Transportation Dept.
Jamal Silva, Transportation Dept.
Michael Castaneda, Transportation Dept.
Aleysha Rodriguez, Transportation Dept.
Juan Ramirez, Transportation Dept.
Freddy Alegria, Transportation Dept.
Norma Vasquez, Transportation Dept.
Raul De Leon, Transportation Dept.
Ernie Villanueva, Transportation Dept.
Ruben Torres, Transportation Dept.
Felipe Pena, Transportation Dept.
Dalia Cervantes, Transportation Dept.

Maintenance


Carmen Moreno, Maintenance Dept.
Javier Garcia, Maintenance Dept.

What Drives Us

Our Values


People First

Every decision starts with one question: is this good for our dealers? When you’re family, you don’t cut corners — you go the extra mile.

Transparent Dealings

No hidden fees. No surprises on the block. Our pricing is posted, our process is open, and our word is our bond — every auction day, every transaction.

Community Roots

We’re not a chain or a franchise. We’re a Rio Grande Valley business, committed to the dealers, the economy, and the people of South Texas.

Join the Family

Ready to Be Part
of Something Bigger?

Register as a dealer and gain access to weekly auctions, competitive pricing, and a team that treats you like one of their own. Big Valley is more than a transaction — it’s a relationship.